An inviting and inclusive identity for an innovative product that takes the hassle out of food preparation. Targeted to everyone from parents, gym junkies, full time workers, wfh employees and uni-students, this brand emphasises the simplicity of meal time with Fill’d Foods using a playful tone and appearance.
Description
The extensive project carried out for Fill’d Foods included a complete brand identity with a unique tone of voice and messaging kit that helped speak to a broad audience. Everything from product imagery, flyers, packaging and social media templates were crafted to ensure a uniform appearance across all touch-points, with the goals of launching with a complete and comprehensive brand identity.
We prepared Fill’d Foods for launch with custom packaging design that can accomodate a growing range of products, captured through a playful lifestyle product shoot to express their versatility. Along with these engaging visuals, came a flexible design system that allowed the brand to have lots of character in addition to a launch campaign for social media with animated brand reels.
Deliverables
Brand Identity
Tone of Voice & Messaging
Social Media Launch Posts + Templates
Website Design and Build (Shopify)
Illustration
Packaging Design and Flyers
Animation
Product Photography